Usage Behaviour of Activity Trackers - 06.07.2015 50+ is strongest User Group of Step Counting App Move My Day

An Evaluation of the user structure of the step counting app "Move My Day" shows an average age of 49 years. The strongest user group are, with 55,5%, people of over 50 years compared to 44,5% younger users.

Taking into account the age structure in Germany (2014) this difference between the groups is statistically significant on a level of 95%.

With regard to the prior experience of the usage of activity trackers both age groups do not vary. From the results it can be concluded that respective technologies in general and "Move My Day" especially is accepted and used by people of age 50 and older.

As base for this evaluation served data of 173 users of the app. Beforehand all records in which the active use was cancelled during the first week were excluded. The condition was set that only those weeks, in which the user opened the app at least 7 times were included in the evaluation.