General information about the courses

Current information about the courses are provided in the modul manual and LSF.

Bachelor

Web Science

In the lecture, basic media theories and methods are treated with a focus on current theoretical approaches and concepts of analysis of internet data. Furthermore, the significance of web science in different domains like economy, politics and society is approached.

Cycle: Each Summer term

Achievement test: Written test

Bachelor

Medienproduktion

In the course, the participants learn the basics of the impact and the creation of media. Participants create and present own media products in small groups.

Cycle: Each term

Achievement test: Final report, presentation

Bachelor

Practical projects

Within the scope of a practical project, the students deal with a real problem and develop a suitable solution with the aid of their abilities acquired during their studies.

Practical projects with the focus on psychology aim at collecting demands as well as conducting surveys and interviews for developing and presenting fitting solutions.

Practical projects with the focus on computer science usually aim at developing a functional software prototype.

Within the practical projects, a structured project management is to be carried out by the participants.

Cycle: Each term: Practical projects with the focus on psychology; each term: Practical projects with the focus on computer science.

Achievement test: Final report, presentation, participation

Master

Internet Research

This seminar treats and uses methodological approaches of social media analytics.

Cycle: Each Summer term

Achievement test: Oral exam, presentation, participation

Master

Business Communications

How can companies in social media best call attention to their products? When does content become viral? What types of messages get the most attention? What methods can be used to evaluate social media data?

In the seminar, theoretical concepts (eg. information diffusion, virality, network effects) as well as practical aspects in relation to corporate communication are discussed.

Cycle: Each Winter term

Achievement test: Presentation, Research-in-Progress paper, participation

Master

Digital Society

How can companies in social media best call attention to their products? When does content become viral? What types of messages get the most attention? What methods can be used to evaluate social media data?

This seminar focuses recent research and models of new communication and collaboartion systems for society.

Cycle: Each Summer term

Achievement test: Term paper, presentation, participation

Master

Digital Enterprise

What is the significance of social media for professional communication and collaboration in an organizational context? What impact does the organizational culture and structure have on the use of social media? How can the value of social media use be determined?

In the course, students will discuss current research and models for intra- and inter-organizational communication via social media in professional contexts.

Cycle: Each Winter term

Achievement test: Term paper, presentation, participation

Master

Research project

In the course of a research project the students independently carry out research in small groups. This may include the collection of data (eg. by means of surveys or interviews) as well as the data analysis of existing data.

Cacle: Each term with changing focus

Achievement test: Final report, presentation