Monographien

Büttner, O. B. (2009). Kognitive Prozesse am Point of Sale: Zur Qualität von Datenerhebungsmethoden der Konsumentenforschung. Wiesbaden: Gabler.

Zeitschriftenartikel (peer reviewed)

Riefler, P., Baar, C., Büttner, O. B., & Flachs, S. (2024). What to gain, what to lose? A taxonomy of individual-level gains and losses associated with consumption reduction. Ecological Economics, 224, 108301. Journal

Koessmeier, C., & Büttner, O. B. (2024). Social media distraction: How distracting are visual social media cues and what influences users’ distractibility? Computers in Human Behavior, 159, 108306. Journal

Riefler, P., Büttner, O. B., & Davvetas, V. (2024). Indulge or reduce? A cross-country investigation of consumption patterns following pandemic lockdowns. Journal of International Marketing, 32(2), 49-64. Journal

Koessmeier, C., & Büttner, O. B. (2022). Beyond the Smartphone's mere presence effect: A quantitave mobile eye tracking study on the visual and internal distraction potential of smartphones. Computers in Human Behavior, 134, 107333. Journal

Bruckdorfer, R. E. & Büttner, O. B. (2022). When creepy crawlies are cute as bugs: Investigating the effects of (cute) packaging design in the context of edible insects. Food Quality and Preference, 100, 104597. Journal

Sümer, C., & Büttner, O. B. (2022). I’ll do it–after one more scroll: The effects of boredom proneness, self-control, and impulsivity on online procrastination. Frontiers in Psychology, 13, 918306. Journal

Streicher, M. C., Estes, Z., & Büttner, O.B. (2021). Exploratory shopping: Attention affects in-store exploration and unplanned purchasing. Journal of Consumer Research, 48, 51-76. (highlighted as editor’s choice).  Journal
Best Retail Paper Award 2023, Retail & Pricing SIG, American Marketing Association (AMA)

Koessmeier, C. &  Büttner, O.B. (2021). Why are we distracted by social media? Distraction situations and strategies, reasons for distraction, and individual differences. Frontiers in Psychology, 12, 711416.  Journal

Florack, A., Haasova, S., Hirschauer, S., & Serfas, B. G. (2018). Playing with food: The effects of food pre-exposure on consumption in young children. Physiology & Behavior, 195, 76–81. doi.org/10.1016/j.physbeh.2018.07.022. [Journal]

Serfas, B. G., Florack, A., Büttner, O. B., & Voegeding, T. (2017). What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli. Motivation Science, 3(1), 1–18. [Journal]

Serfas, B. G., Büttner, O. B., & Florack, A. (2016). Using implementation intentions in shopping situations: How arousal can help shield consumers against temptation. Applied Cognitive Psychology, 30(5), 672–680. [Journal]

Horváth, C., Büttner, O. B., Belei, N., & Adıgüzel, F. (2015). Balancing the balance: Self-control mechanisms and compulsive buying. Journal of Economic Psychology, 49, 120-132. [Journal]

Büttner, O. B., Florack, A., & Göritz, A. S. (2015). How shopping orientation influences the effectiveness of monetary and nonmonetary promotions. European Journal of Marketing, 49(1/2), 170-189. [Journal]

Serfas, B. G., Büttner, O. B., & Florack, A. (2014). Eyes wide shopped: Shopping situations trigger arousal in impulsive buyers. PLOS ONE, 9(12), e114593. [Journal]

Büttner, O. B., Wieber, F., Schulz, A. M., Bayer, U. C., Florack, A., & Gollwitzer, P. M. (2014). Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention. Personality and Social Psychology Bulletin, 40(10), 1248-1259. [Journal]

Büttner, O. B., Florack, A., Leder, H., Paul, M. A., Serfas, B. G., & Schulz, A. M. (2014). Hard to ignore: Impulsive buyers show an attentional bias in shopping situations. Social Psychological and Personality Science, 5(3), 343-351. [Journal]

Büttner, O. B., Florack, A., & Göritz, A. S. (2014). Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication. European Journal of Marketing, 48(5/6), 1026-1045. [Journal]

Büttner, O. B., Florack, A., & Serfas, B. G. (2014). A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children's consumption behaviour. Journal of Consumer Policy, 37(2), 161-182. [Journal]

Büttner, O. B., Florack, A., & Göritz, Anja S. (2013). Shopping orientation and mindsets: How motivation influences consumer information processing during shopping. Psychology & Marketing, 30(9), 779-793. [Journal]

Mau, G., Büttner, O. B., Schulz, S., Steinmann, S., & Schramm-Klein, H. (2013). Ein deutschsprachiges Inventar kaufbegleitender Emotionen (IKE) [A German inventory of purchase-related emotions (IKE)]. Marketing ZFP – Journal of Research and Management, 35(4), 289-302. [Journal]

Büttner, O. B. & Göritz, A. S. (2008). Perceived trustworthiness of online shops. Journal of Consumer Behaviour, 7 (1), 35-50. [Open Access]
>>Top 5 most cited paper in Journal of Consumer Behavior 2007-2011 (source: Google Scholar)

Büttner, O. B., Schulz, S. & Silberer, G. (2006). Perceived risk and deliberation in retailer choice: Consumer behavior towards online pharmacies [full paper publication]. Advances in Consumer Research, 33, 197-202. [Open Access]

Büttner, O. B. (2006). Vertrauen in E-Health-Angebote [Trust in e-health offers]. NeuroPsychoEconomics, 1 (1), 18-29.

 

Buchkapitel

Bruckdorfer, R. E., Büttner, O. B, & Mau, G. (2021). Laientheorien zu Kinderlebensmitteln: Wie Konsument:innen Kinderlebensmittel wahrnehmen und beurteilen. In C. Bala und W. Schuldzinski (Eds.), Jahrbuch Konsum & Verbraucherwissenschaften. Düsseldorf: Verbraucherzentrale.  Jahrbuch

Büttner, O. B., Florack, A. & Scarabis, M. (2014). Werbekommunikation. In: Blanz, M., Florack, A. & Piontkowski, U. (Eds.), Kommunikation: Eine interdisziplinäre Einführung (pp. 194-203). Stuttgart: Kohlhammer.

Büttner, O. B. & Florack, A. (2009). Beobachtung. In: C. Baumgarth, M. Eisend & H. Evanschitzky (Eds.), Empirische Mastertechniken der Marketing- und Managementforschung: Eine anwendungsorientierte Einführung (pp. 167-201). Wiesbaden: Gabler.

Büttner, O. B. & Silberer, G. (2008). Video-cued thought protocols: A method for tracing cognitive processes at the point of purchase. In: T. M. Lowrey (Ed.), Brick & Mortar Shopping in the 21st Century (pp. 221-241). New York: Lawrence Erlbaum Associates.

Silberer, G. & Büttner, O. B. (2008). Marktforschung am Point of Sale. In: A. Herrmann, C. Homburg & M. Klarmann (Eds.), Handbuch Marktforschung: Methoden – Anwendungen – Praxisbeispiele (3rd ed., pp. 1097-1123). Wiesbaden: Gabler.

Schulz, S., Büttner, O. B. & Silberer, G. (2008). Vertrauen und Vertrauenswürdigkeit im Internet am Beispiel von Internetapotheken. In: A. Gröppel-Klein & C. Germelmann (Eds.), Medien im Marketing: Optionen der Unternehmenskommunikation (S. 473-492). Wiesbaden: Gabler.

Silberer, G. & Büttner, O. B. (2007). Geschichte und Methodik der akademischen Käuferforschung. In: H. Berghoff (Ed.), Marketing-Geschichte: Die Genese einer modernen Sozialtechnik (pp. 205-230), Frankfurt: Campus.

Büttner, O. B., Schulz, S. & Silberer, G. (2006). Vertrauen, Risiko und Usability bei der Nutzung von Internet-Apotheken. In: H. H. Bauer, M. M. Neumann & A. Schüle (Eds.), Konsumentenvertrauen: Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement (pp. 355-366). München: Vahlen.

Büttner, O. B. & Göritz, A. S. (2006). Wenn Wissenstransfer zur Vertrauenssache wird - Eine empirische Studie zum Einkauf in Internet-Apotheken. In: S. Wichter & A. Busch (Eds.), Wissenstransfer: Erfolgskontrolle und Rückmeldungen aus der Praxis (pp. 33-49), Frankfurt a.M.: Peter Lang.

Büttner, O. B. & Mau, G. (2004). Kognitive und emotionale Regulation von Kaufhandlungen: Theoretische Impulse für eine prozessorientierte Betrachtung des Konsumentenverhaltens. In: K.-P. Wiedmann (Ed.), Fundierung des Marketing: Verhaltenswissenschaftliche Erkenntnisse als Grundlage einer angewandten Marketingforschung (pp. 341-361), Wiesbaden: DUV.

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