Forschungsinteressen

• Sensory marketing
• Verpackungsdesigns und deren Auswirkungen auf KonsumentInnen
• Kindchenschema-Cuteness
• Marketing und Konsum von Lebensmittelprodukten
• Laientheorien zu Kinderlebensmitteln
• Behavioral Economics, Nudging
• Artificial Intelligence (AI) und Konsumverhalten

Curriculum Vitae:

Studium und beruflicher Werdegang

Seit 09/2024
Universität Duisburg-Essen, Wissenschaftliche Mitarbeiterin (PostDoc)

03/2018 - 04/2024
Universität Duisburg-Essen, Wissenschaftliche Mitarbeiterin und Doktorandin 

08/2017 - 12/2017
Universität Bremen, Wissenschaftliche Mitarbeiterin

Publikationen

Benedek*, M., Bruckdorfer*, R.E., & Jauk, E. (2020). Motives for creativity: Exploring the what and why of everyday creativity. The Journal of Creative Behavior,54(3), 610-625.Journal
* equal contribution

Kiel, N., Bruckdorfer, R.E., Petermann, F., & Reinelt, T. (2018). Temperament in der frühen Kindheit und die Entwicklung externalisierender Störungen: Implikationen für die klinische Diagnostik. Zeitschrift für Psychiatrie, Psychologie und Psychotherapie, 66(3), 177-186. Journal

Buchkapitel

Bruckdorfer, R. E., Büttner, O. B, & Mau, G. (2021). Laientheorien zu Kinderlebensmitteln: Wie Konsument:innen Kinderlebensmittel wahrnehmen und beurteilen. In C. Bala und W. Schuldzinski (Eds.), Jahrbuch Konsum & Verbraucherwissenschaften. Verbraucherzentrale.Jahrbuch

Konferenzbeiträge

2023

Bruckdorfer, R. E. C., & Bütter, O. B. (2023, August 20-24). Kindchenschema as a cue for sweetness: The effects of Kindchenschema food packaging on consumers’ sweetness expectation, sweetness experience, and attitude toward food products [Conference presentation]. 15th Pangborn Sensory Science Symposium, Nantes, France.

Bruckdorfer, R. E. C., & Büttner, O. B. (2023, July 6-8). The effects of Kindchenschema food packaging on expected and sensorily perceived sweetness and attitude towards food products. [Conference presentation]. European Conference of the Association for Consumer Research (EACR), Amsterdam, Netherlands.

Bruckdorfer, R. E. C., & Büttner, O. B. (2023, May 30-June 2). Cute package, sweet taste: Effects of Kindchenschema food packaging on consumers’ sensory expectations, experience, and attitude [Conference presentation]. 48th International Research Conference in Marketing, La Londe Conference, Porquerolles Island, France

2022

Bruckdorfer, R. E., & Büttner, O. B. (2022, September 13-16). „Will you buy it, i fit is cute?“ Development and application of an instrument to measure individual differences in consumers‘ sensitivity to and preference for cute products and designs [Poster presentation]. 10th European Conference on Sensory Science and Consumer Research, Turku, Finland.

Bruckdorfer, R. E.,  Büttner, O. B. & Mau, G. (2022, September 13-17). Lecker, lustig, (un-)gesund? Erfassung laientheoretischer Vorstellungen zu Kinderlebensmitteln und deren Zusammenhang mit Persönlichkeitsmerkmalen und Kaufentscheidungen [Conference presentation]. 52nd DGPs congress/15th ÖGP conference, Hildesheim, Germany.

2021

Bruckdorfer, R. E., & Büttner, O. B. (2021, August 9-12). Cute look, soft touch – but quality: not much? How Kindchenschema-cute images on products and packaging affect consumers‘ sensory and quality-related expectations [Poster presentation]. 14th Pangborn Sensory Science Symposium, online.

Bruckdorfer, R. E., & Büttner, O. B. (2021, August 9-12). Cute packaging design as potential tool for reducing disgust towards food products containing edible insects [Poster presentation]. 14th Pangborn Sensory Science Symposium, online.

2020

Bruckdorfer, R. E., & Büttner, O. B. (2020, March 5-7). Cute package, sweet taste: The effects of cute food packaging on expected and experienced sweetness [Poster presentation]. Society for Consumer Psychology 2020 Annual Conference, Huntington Beach, CA, United Stated.

Bruckdorfer, R. E., & Büttner, O. B. (2020, December 13-16). Cuteness as indicator of sweetness? The effects of cute images on food packaging on sensory expectations and experience [Conference presentation]. Early Career Researcher Seminar of EUROSENSE 2020, 9th European Conference on Sensory Science and Consumer Research, online.

Bruckdorfer, R. E., & Büttner, O. B. (2020, December 13-16). Cuteness as indicator of sweetness? The effects of cute images on food packaging on sensory expectations and experience [Poster presentation]. EUROSENSE 2020, 9th European Conference on Sensory Science and Consumer Research, online.

Bruckdorfer, R. E., Büttner, O. B., & Mau, G. (2020, October 1-4). 'Sweet tasty evil’ or ‘healthy bliss’? Lay theories on food products for children [Poster presentation]. The Association for Consumer Research Conference, online.

Bruckdorfer, R. E., Büttner, O. B., & Mau, G. (2020, December 13-16). ‘Sweet tasty evil’ or ‘healthy bliss’? Lay people’s perception of child food products [Conference presentation]. EUROSENSE 2020, 9th European Conference on Sensory Science and Consumer Research, online.

2019

Bruckdorfer, R. E., & Büttner, O. B. (2019, May 27-28). Cute on the outside, sweet on the inside: The effects of cute packaging on expected sweetness and sugar content of food products [Conference presentation]. 48th European Marketing Academy Annual Conference, Hamburg, Germany.

Bruckdorfer, R. E., & Büttner, O. B. (2019, July 28-August 1). Cute on the outside, sweet on the inside: How cute images on food packaging influence consumers’ sweetness expectations and experience [Poster presentation]. 13th Pangborn Sensory Science, Edinburgh, Scotland.

Bruckdorfer, R. E., & Büttner, O. B. (2019, October 17-20). Cute on the outside, sweet on the inside: The effects of cute food packaging on assumptions about and experience of sweetness [Poster presentation]. The Association for Consumer Research Conference, Atlanta, GA, United States.